Success Stories - Helena 

"After nearly 10 years, I feel like me again,"

Never have I ever felt such a feeling of freedom and liberation in a body that I am totally proud of.

I’ve lost 2 stone but that is the smallest change during my time with Sustain. Joe has helped me more than I could rightly put into words.

I am no longer trapped in a circle of guilt-ridden yo-yo dieting. Through 9 months of coaching, Joe has helped me reassess not only my habits and emotional attachment around food, eating and drink but also the relationships and friendships I have and how they affect my eating patterns.

After a struggle with anorexia whilst I was at Uni, I was scared of losing weight again. Scared of worrying people, scared of making people feel uncomfortable with any restrictive eating habits, driving them away and scared that maybe, I could slip back.

At the first sign of weight loss, I’d freak out and head back to my old habits of overeating and binging. I thought I was destined to always be just a little bit chubby. I was miserable.

Scared of losing weight, unhappy with my current weight.I felt trapped and helpless but not ready to accept that was it!

So, I joined Sustain and with Joes continuous support and through a series of questioning, coaching, advice and sometimes a big fat reality check (which I really needed) I am free of it all. It wasn’t a straight road and poor Joe became much like a therapist and friend as well as a coach responding to my daily monologues and questioning some of my food decisions but we made it,

finally, I can say I am confident and proud of my body and myself. I’ve safely lost my goal weight and a little more! Something I thought I’d never be able to do.

The best thing is that I am now in control rather than my emotions, I am able to trust my body and its abilities to regulate real hunger and eat in a balanced, enjoyable and nourishing way. After nearly 10 years, I feel like me again, I am strong and confident and I can say I have truly broken free of a negative relationship with my body, mind and food. For that, to Joe and sustain I am eternally grateful.

Thank you for your support, commitment, knowledge and patience. What you have built and the support you give will help so many more people fall back in love with themselves.

Get Ready For Lifelong Weight Loss

Choose your plan get start your journey today.


Daily Coaching

13 week programme


  • 1-2-1 expert coaching
  • 100% personalised advice
  • Daily support and accountability


  • Quick and easy food portion sizing system
  • Family friendly plan
  • No restrictive dieting
  • Learn how to balance treats


  • End bad habits and build healthy ones.
  • Learn how to set goals
  • Discover how to stay motivated
  • Willpower training and techniques


  • Variety of training plans suitable for all levels
  • Personalised advice and education
  • Home and gym workout available


Elite Coaching

13 week programme

Everything in the Daily Coaching plan plus:

  • Access to the most experienced Sustain coaches, with a decade of client experience to help you
  • Unrivalled depth of support - weekly calls, daily emails, instant messenger when you need
  • A new approach - getting to the root of WHY. We've studied and worked in the field of fat loss for so long that we are skilled to get to the root of the mindsets and habits that block you, often unknowingly. We find the skills you've never been taught and educate you into actioning these long term.

Interested in our Elite Coaching programme? Book your free discovery call now.